Tuesday, 12 November 2013

What is the point in a poster?

I did some research into posters and why they have what they have. They are basically a way to make people want to go and see the film. I then broke down the different techniques used to sell the film and the following is what I found and what it made me think I could use on my poster.

A poster is designed to attract a certain target audience to the film. For example a film about a princess aimed at a young girl the poster would typically have a princess and lots of pink on the poster. As our film has no particular target audience this has given us almost free roam when creating the poster, but we do want it to be similar and have clear relation to our film.

They often have the main actor/actors on the front as people will want to go see a film based on the cast or director. As our actors are going to be unknown and Synergy is an unknown film company we can't use our cast or anything similar so have to look for another way. I think that the name itself will be enough so we should have this in bold and large text which contrasts the colour of our background.

Some films have a picture of something important in the film, for example a film about the white house will probably have the white house on the poster. I think this approach is better for us and we can use socks or something similar as the main image in our film.

The font used is extremely dependant of the type of film but personally I think that plain, easy to read fonts are what would work well in our poster.

So to sum up I want our poster to have text that contrasts the background. A picture that isn't dependant upon the cast like socks or something. Plain bold text that is easy to read.

No comments:

Post a Comment