The time limit:
This can have benefits and drawbacks. Making a feature film into a Short would be very difficult and probably not work well but a simple story could fit very well into the time limit. The short length means that less work is required and usually a much smaller budget which means that it is well suited to beginner or student film makers as well as Hollywood stars. However because they are short most of the public won't pay to see them as they are used to paying to watch 2 hour films so feel like they are getting a bad deal. So they usually aren't made with the idea of making money in mind.
The audience:
Shorts actually have a huge range of audiences. For example a Short could be aimed at the arthouse audience and shown during a Short film night or at a festival whereas they could also be uploaded to youtube and aimed at a mainstream audience. As you can upload it to youtube easily this means that most your audience will be able to view it easily for free which is a big benefit as they are more likely to watch it.
The ideas:
You can usually be more risky or bring up taboo topics in a short film as the low budget means that there is less risk. It is also much easier to keep the audiences interest for the short time so in a way it is easier to make a good Short compared to a feature film. However the shorter time does mean that complicated ideas usually won't work as well when made for a Short. It is also a good way of testing new ideas to see if the public like them before using them in a feature film.
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